Healthcare Marketing & Growth Leader
Driven by science, empowered by tech
Accelerating the journey from healthcare innovation to business impact by architecting AI‑enabled growth systems that drive adoption, access, and revenue.
Healthcare isn't short on innovation — it needs commercial readiness for the AI era.
Scientific innovation is advancing faster than ever — therapies and technologies continue to evolve — but many healthcare and biopharma organizations operate with fragmented commercial models that aren’t equipped to coordinate decision-making, stakeholder engagement, and launch execution. The result is slower launches, delayed adoption, and unrealized value.
That’s where I come in.
I architect AI‑driven growth systems that align brand strategy, go‑to‑market execution, stakeholder engagement, and sales enablement within a unified commercial operating model. The result is faster launches, accelerated adoption, improved patient access, and sustainable revenue growth.
the impact
Enterprise value unlocked
through digital and AI enablement.
Faster launches through integrated planning & digital infrastructure.
Market share growth through focused portfolio strategy & realtime intelligence.
My work
0–1 GTM: Agentic AI Marketing for a Medical Tourism Brand
AI‑Powered Launch Sprint for a Regenerative Cosmeceutical Platform
Building a Patient-Centered Behavioral Health Platform
Expanding Addiction Care Access in Rural America
core capabilities
Go-to-market & Product Lifecycle Strategy
Drive launches most likely to win and sustain adoption across the product lifecycle in a leaner landscape.
brand strategy & POSITIONING
Build differentiated healthcare brands that earn trust and win prescriber and patient preference in competitive markets.
consumer growth & digital acquisition
Lower acquisition cost and boost lifetime value by turning digital demand into sustainable consumer growth.
PERSONALIZED PATIENT ACQUISITION
Design personalized patient journeys that build trust, improve access, and increase adherence across therapies.
PRECISION HCP ENGAGEMENT
Build clinical confidence with targeted HCP engagement that strengthens relationships and drives appropriate adoption.
AI TRANSFORMATION & WORKFORCE REDESIGN
Scale AI from isolated pilots to governed, enterprise-wide AI-driven growth systems through an intensive sprint that combines workshops with implementation support.
I2I framework
01.
strategic assessment
02.
commercial model design
03.
proof of velocity
04.
full scale activation
05.
CONTINUOUS INTELLIGENCE
AS FEATUREd IN
AWARDS &
ACCOLADES
MM&M Best Multigenerational Campaign, 2022
United Nations Noble Change Initiative, 2021
Webby Award for Highly Functional Healthcare Website, 2020
INSIGHTS
Feb 19, 2025
8 min read
AI-Driven Marketing Innovation and the Future of Personalization
Zara Star Baker is a Swedish-American Chief Marketing & Innovation Officer. She brings over 16 years of experience in building...
May 9, 2024
3 min read
Vue Health scopes out Ionis alum as new digital innovation chief
Previously, Zara Baker logged more than four years as head of digital and omnichannel strategy for Ionis Pharmaceuticals, during which...
WHAT CLIENTS SAY
Elijah Shypitsyn
Marketing Director, Digital Marketing, SEM/SEO
I had the pleasure of working alongside Zara in Chicago, Illinois a couple of years ago. She successfully spearheaded the digital transformation of a nationwide network of vein treatment centers. I was impressed by her deep expertise in automation technology and AI that she used to drive stakeholder value. Zara will be a huge asset to any diverse organization looking for digital transformation and marketing leadership.
Lesley Guilmette
President Alden Marketing Communications
I have had the pleasure of working with Zara on multiple website design and development projects. Her knowledge of digital media, dedication to every project, and collaborative spirit are extremely impressive. She is a joy to work with!
Roslyn Patterson
Strategic Global Executive, Board Director, Corporate Affairs
Zara is the DIGITAL CZAR! She is one of the most passionate, enthusiastic and expert digital marketers I've had the pleasure of working with. When I engaged Zara as a consultant, she helped me to establish the company's digital ecosystem, the strategy and now as my head of digital marketing, she is establishing a digital function to support the company today and well into the future. This includes creating a digital COE, the governance and building a team to deliver on the company's ambition and vision. I love working with her, she makes me better, smarter and matches me punch for punch in strategy and delivery. Zara is a brilliant digital architect, educator and professional.
Mina Nguyen
Director, Product Communications @ Pfizer, Strategic Communications
Zara's expertise in digital marketing, SEO, SEM, paid, organic and earned, and just about all things digital- is second to none. She is strategic and thorough, and an all-around pleasure to work with. She is great at working with all levels of an organization, and very focused on achieving goals- that actually move the needle. I highly recommend Zara and would love the opportunity to work with her again.
Quinn Sidon
Hiring for Marketing
Zara is all things marketing, and one of the savviest marketers I've ever met! She sees the bigger picture, and yet can track all of the necessary details at the granular level. She can create marketing strategies as well as execute the tactical aspects. If you're seeking a motivated full-stack digital marketer with branding and agency experience, coupled with expertise in marketing automation, she's your person!